In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Matthew Uber, founder and CEO of Spinwheel BDC, a strategic consulting firm specializing in sales development, business development, and management solutions. 

Matthew shares his unconventional journey from high school dropout to sales leader, building remote sales teams before COVID made it mainstream, and scaling Spinwheel to over 75 employees. With 15+ years in sales, Matthew reveals why mindset trumps skillset, how he proved SDR teams work in "impossible" industries, and his surprising take on AI's role in the future of sales.

Key Takeaways

Sales Success Formula

• Success comes from three pillars: pitch, pace, or attitude


• Mindset management is harder to teach than sales skills


• Rejection resilience matters more than smooth talking

Remote Sales Revolution

• Matthew built virtual sales teams in automotive (traditionally face-to-face) starting in 2018


• COVID gave his already-remote team an "unfair advantage" over competitors


• Virtual selling opened access to hungry talent nationwide and internationally

Spinwheel BDC's Hiring Philosophy

• Look for personality traits over resume credentials: hunger, student mentality, thick skin, self-awareness


• Everyone starts at ground level (SDR) regardless of experience


• Promote based on merit: appointment setting → presenting/closing → leadership

Business Agility

• Never get too married to your original idea


• Matthew's business has "changed 100+ times" since 2020


• Fast, intuitive decisions combined with a willingness to adjust

AI's Future in Sales

• AI will inevitably affect sales, but won't completely replace human connection


• Consumers may resist AI interactions due to trust/negotiation concerns


• AI calling costs currently prohibitive, but technology advancing rapidly


• Quality of AI sales depends on quality of human training it receives

Proven Growth Strategy

• Start with one SDR to prove concept, then scale


• Homegrown talent often outperforms expensive hires (100% quota achievement rate)


• SDR-to-AE promotion path reduces costs while improving results

Contact Information

Matthew Uber - Spinwheel BDC

• Website: https://www.spinwheelsales.com/


• LinkedIn: https://www.linkedin.com/in/matthewuber/

Zachary Bernard

• LinkedIn: https://www.linkedin.com/in/itszachb/


• Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/


• Want press/podcast/TV features? Visit wefeatureyou.com